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By: MSchechter
@DannyBrown@ginidietrich I know, I’m still waiting for your email response about 6 months later
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By: MSchechter
@DannyBrown@ginidietrich I know, I’m still waiting for your email response about 6 months later
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By: Marketing, PR, Sales Silos Need to Break Down @frank_strong | Spin Sucks
[...] it or not, there are those who call themselves PR pros in these modern times, who espouse such nonsense. The irony is that PR may succeed in building awareness, and the business can still fall...
View ArticleBy: Skillsets Every PR Pro Needs – The Buzz Bin
[...] that has headlines around what people search. For instance, one of our highest read blog posts is PR vs. marketing. That’s because people search that term and we have content to fulfill their...
View ArticleBy: Six Skills Every PR Pro Needs | Spin Sucks
[...] that has headlines around what people search. For instance, one of our highest read blog posts is PR vs. marketing. That’s because people search that term and we have content to fulfill their...
View ArticleBy: Top 10 Guest Blog Posts of the First Half of 2012 by @lisagerber | Spin...
[...] “vs.” posts really do work – our top posts are things such as Public Relations. vs Marketing and Owned vs. Earned Media: Measuring the [...]
View ArticleBy: Create Content That Makes the Web Work for You
[…] they’re looking for something in your industry? For instance, there is a big debate about public relations vs. marketing in my industry. I wrote a blog post talking about the differences between...
View ArticleBy: Sales? PR doesn’t do sales! Or marketing. | Sword and the Script
[…] it or not, there are those that call themselves PR pros in these modern times, who espouse suchnonsense. The irony is that PR can succeed in building awareness, and the business can still fall...
View ArticleBy: JGoldsborough
@kdpaine Couldn’t agree more. Customers care about one thing…their brand experience. That’s it. And that fact alone is a strong argument for one-to-one engagement via social media or offline. Because...
View ArticleBy: ginidietrich
@kdpaine A-freaking-men! Next time someone debates me over the 15 percent of a blog post he didn’t like, I’m sending him to you! (thanks for stopping by – I’m a big, big fan of yours!)
View ArticleBy: ginidietrich
@JGoldsborough And here I thought it was because of my looks and charm.
View ArticleBy: ginidietrich
@C_Pappas I think it’ll take longer than we think for those agencies/pros to die. There are still plenty of companies who want media impressions and advertising equivalencies. We fired a client last...
View ArticleBy: ginidietrich
@RyoatCision After I got his last word email, I thought, “Don’t get angry. This is a GREAT blog post!”
View ArticleBy: ginidietrich
@mdbarber We actually agree, Mary. I was pointing out solely that he dismissed completely that sales can be a measurement of what we do. And I agree that PR works with marketing and sales and HR and...
View ArticleBy: ginidietrich
@Marcus_Sheridan And anyone who thinks content can’t produce sales is bonkers.
View ArticleBy: ginidietrich
@Marcus_Sheridan And anyone who thinks content can’t produce sales is bonkers.
View ArticleBy: ginidietrich
@Marcus_Sheridan And anyone who thinks content can’t produce sales is bonkers.
View ArticleBy: ginidietrich
@Marijean Oh I went back and looked. And there ARE rules written for this group. And they very clearly say no mention of sales. So I definitely broke them. I’m a rule breaker!
View ArticleBy: ginidietrich
@Marijean Oh I went back and looked. And there ARE rules written for this group. And they very clearly say no mention of sales. So I definitely broke them. I’m a rule breaker!
View ArticleBy: ginidietrich
@Marijean Oh I went back and looked. And there ARE rules written for this group. And they very clearly say no mention of sales. So I definitely broke them. I’m a rule breaker!
View ArticleBy: ginidietrich
@Corianda You absolutely get to determine the future of PR! I only hope you find a place to work that will let you talk about all the great integration we’re seeing and how to make it feasible.
View ArticleBy: ginidietrich
@Corianda You absolutely get to determine the future of PR! I only hope you find a place to work that will let you talk about all the great integration we’re seeing and how to make it feasible.
View ArticleBy: ginidietrich
@BobReed Exactly! From our perspective, that was such a huge success. We did everything right. The entire world wrote about the new juice. And sales were down.
View ArticleBy: ginidietrich
@commammo Sure, you’re absolutely right. And, like I said to mary deming barber , my point of the post really was to dismiss the idea that PR cannot drive sales, according to the objector.
View ArticleBy: ginidietrich
@dialoguedivaray I’m with you – I’d much rather actually have conversations with my colleagues to understand how we can work together to drive the health of the business.
View ArticleBy: JayBaer
@ginidietrich Financial impact (ideally) of anything related to Marcom, and if not financial, than other success metrics (like correlation studies) that prove effectiveness.
View ArticleBy: KenMueller
@ginidietrich@Corianda Here’s my concern, and it ties in with your other post about the President and communications. Is the system so broke that it can’t be fixed? As I commented over there, a lot of...
View ArticleBy: mdbarber
@ginidietrich@commammo So true. PR can drive sales…and behavior change and more. And…the dude who told you it can’t…well…his head’s in the sand.
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By: mdbarber
@ginidietrich That’s a relief! Seriously, though I think that guy was a dweeb. I hate when we try to fit things into small holes based on our own experience without looking at what we can learn from...
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By: mdbarber
@ginidietrich That’s a relief! Seriously, though I think that guy was a dweeb. I hate when we try to fit things into small holes based on our own experience without looking at what we can learn from...
View ArticleBy: MSchechter
Amazing how often “the rules” are “the thing” that prevents progress. Any industry that isn’t take a hard look at itself right now is lost. Any industry that has rules that prohibit evolution and...
View ArticleBy: KirkHazlett
Thanks for this post. You hit all the pertinent points…directly! Will be sharing with my PR students!
View ArticleBy: ginidietrich
@KirkHazlett Thank you! And thanks for saying you’re going to share with your students. It’s a goal of mine to get a book into the curriculum. Baby steps.
View ArticleBy: KirkHazlett
@ginidietrich Let me know when you do…I’ll be at the front of the line to adopt for classes!
View ArticleBy: KamaTimbrell
When I hear someone say PR isn’t marketing, I have to wonder if they’ve never heard of the 4 P’s of Marketing. I thought everyone in PR/Marketing had.
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